Monday, October 30, 2006
Today, I'd like to praise a bygone bigwig who was approachable, kind and really cared about the network on a personal level: Bob Furnad. He was the CNN president and looked a bit like Yosemite Sam, if Yosemite Sam sported glasses and corporate clothes...
Okay so maybe he didn't look that much like Yosemite Sam, but he did have a rather luxurious mustache, and that's enough for me.
When he ran the place, there was a much more mom n' pop vibe to it, and it seemed like he was open to ideas from everyone. Back when he was in charge, every new crop of VJ's sat in on an editorial meeting with all the prominant folks. This usually happened on one's second or third day of employment, before one was jaded. Consequently it was pretty exciting, even if VJ's were too shy to say anything.
At this meeting, I remember Bob raising the question,
"How can we reach the younger demographic? What steps should we take to attract their viewership?"
Despite the fact that there were several of us there in the younger demographic, some fat, satisfied, upper-management hemorrhoid says,
"Well, obviously we need to dumb it down a little. Maybe use some rock music or something."
I immediately thought:
What's really obvious is that this fat fuck knows nothing about our generation; which if it has any definition at all it's that we don't want to be defined. But since people love definitions, we've been labled as cynical. And I suppose we are, if that means being wise to fat fucks trying to market news or sneakers or movies to us in a dumbed down, blatant way.
However, as good as this all sounded in my head, I was too nervous to say it aloud. So I was grateful when Bob Furnad himself said,
"That's just lazy thinking. Try again."
Here's to you Bob Furnad, wherever you are.